Amazon reaches deal with deaf rights group to caption all video
Lawsuit against Harvard and MIT over free online courses is ongoing.
by Joe Mullin
Oct 14, 2015
A deaf rights group that sued Netflix to compel it to caption all its video programming has reached a similar deal with Amazon over its streaming video.
Unlike the Netflix settlement, the deal between Amazon and the National Association for the Deaf was negotiated without litigation.
Amazon has already captioned 100 percent of the video it offers through its Prime Video and has agreed to continue to do so. Under the deal with NAD, Amazon will move through its back-catalog content, captioning an additional 190,000 titles which weren’t given captions by the content creators.
For videos that have been viewed more than 10 times in the past 90 days, Amazon will get 90 percent of them captioned by the end of this year and 100 percent of them captioned by the end of 2016.
“The NAD is thus thrilled by Amazon’s decision to make its online entertainment experience more accessible to deaf and hard of hearing customers who also look to Amazon to fulfill their needs for comprehensive goods and services,” said Howard Rosenblum, CEO of the NAD.